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News

KISS x Hello Kitty Two Unlikely Partners Rock Out in a Fun New Collaboratione

The hottest band in the world meets the queen of supercute when iconic rock band KISS headlines with Sanrio Inc. and global icon Hello Kitty for an unexpectedly cute collaboration. The Hello Kitty x KISS collection offers a mix of co-branded products that will appeal to fans of all ages, and will make its premiere in retail outlets nationwide in October, 2012.

"KISS and Hello Kitty Rocks. Over the past 40 years we have watched proudly as The KISS Army has crossed and come to include all generations and demographics. This co-branding is trailblazing and we have all been very excited about the collaboration of our 2 iconic brands from the beginning," said Paul Stanley lead singer and co-founder of KISS.

"The collaboration between two very different iconic brands offers something unique an unexpected for fans of KISS and Hello Kitty", says Janet Hsu, COO of Sanrio, Inc. "This is a collection of two unique and timeless icons that appeals to fans of all ages.

The fun and quirky collaboration synchs with both KISS and Sanrio's other buzz-worthy brand pairings, taking partnerships to the next level with a brand mash-up that will have crossover collector appeal.

~ Offical press release from Sanrio ~